Major beer producers into the exotic beer market
Posted: Fri Oct 24, 2008 10:00 am
I say exotic because the focus seems to be on group segments and those who like to sample what would be the equivolent of the offerings of micro breweries that have sprung up all over the US.
The Budweiser company, that is about to be bought by a large European company, seems to be coming out with a lot of this new product. Some under it's Michelob label.
Here are a few recent ones. I have tried a few others that I haven't taken a photo of. They tend to follow a European direction and generally have a stronger flavor, not necessarily better, than the European famous brands they emulate.
Often they are offered in sample packages of several flavors at once. Michelob offers a cardboard box of 8 bottles of four different beers for instance. Two of those shown came that way.
The Budweiser company, that is about to be bought by a large European company, seems to be coming out with a lot of this new product. Some under it's Michelob label.
Here are a few recent ones. I have tried a few others that I haven't taken a photo of. They tend to follow a European direction and generally have a stronger flavor, not necessarily better, than the European famous brands they emulate.
Often they are offered in sample packages of several flavors at once. Michelob offers a cardboard box of 8 bottles of four different beers for instance. Two of those shown came that way.