Major beer producers into the exotic beer market

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Niner
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Major beer producers into the exotic beer market

Post by Niner » Fri Oct 24, 2008 10:00 am

I say exotic because the focus seems to be on group segments and those who like to sample what would be the equivolent of the offerings of micro breweries that have sprung up all over the US.

The Budweiser company, that is about to be bought by a large European company, seems to be coming out with a lot of this new product. Some under it's Michelob label.

Here are a few recent ones. I have tried a few others that I haven't taken a photo of. They tend to follow a European direction and generally have a stronger flavor, not necessarily better, than the European famous brands they emulate.

Often they are offered in sample packages of several flavors at once. Michelob offers a cardboard box of 8 bottles of four different beers for instance. Two of those shown came that way.
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Last edited by Niner on Sat Oct 25, 2008 11:39 am, edited 2 times in total.
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joseyclosey
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Post by joseyclosey » Sat Oct 25, 2008 10:06 am

I like the look of the Irish Red, is it any good Robert?

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Well, Joe

Post by Niner » Sat Oct 25, 2008 11:56 am

As I remember, it had a strong roasted nut flavor and a bit of a bitter after taste. Not bad, although I'd be more likely to sample again the Budweiser Ale which seems to me to have a somewhat like taste but smoother and leaves a milder after taste.

Any of the recent ones I've sampled..including a Michalob Porter, have a strong flavor of one sort or the other. These beers are very different from the "normal" American subtle flavor of the ordinary Budweiser, Coors, Miller, etc.. I tend to think they may ...on average... have gone overboard in the other direction with these new offerings.
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